What do Uber, Swiggy, AirBnB, amongst others have in common, besides providing services at lower costs? Their leverage on information technology (IT)! IT has overcome the barriers of distance, time and cost, thereby levelling the playing field for everybody, allowing (or forcing, depending on who you ask) not just companies, but also individuals to compete in terms of costs, turnaround time, product quality and geography. It is therefore no surprise that IT-based companies are at the forefront of the gig economy.