Adani Wilmar’s CSR Project Fortune SuPoshan Wins Indian CSR Award
Adani Wilmar Limited, one of India’s largest food and FMCG companies, has proudly received the ‘Best Rural Children Healthcare Initiative of the Year – 2024’ award for its flagship CSR initiative, the Fortune SuPoshan, at the prestigious Indian CSR Awards 2024 in New Delhi. This recognition celebrates the program’s significant contributions toward combating malnutrition and anaemia in rural India, focusing on children, adolescent girls and women in reproductive.
Launched in 2016, the Fortune SuPoshan program is an initiative of Adani Wilmar, implemented by Adani Foundation, the CSR arm of the Adani Group. The project has been making a significant impact on countless lives with its unique approach that involves active engagement with stakeholders, including gram panchayats, local governing bodies, healthcare facilities, and ASHA workers.
Commenting on the achievement, Mr. Angshu Mallick, MD & CEO of Adani Wilmar Limited, said, “We are honoured to receive this recognition for the Fortune SuPoshan program, which highlights our commitment to improving health & nutritional outcomes at the grassroots level. Addressing malnutrition and anaemia, which are linked to nutrition, is critical. As India’s largest food company, we believe it is our responsibility to drive impactful change in this area. This award validates the transformative work of our SuPoshan Sanginis and the support we receive from our partners in creating healthier communities across rural India.”
At the core of this program are the SuPoshan Sanginis – village volunteers from local communities who are the driving force behind delivering essential health & nutritional awareness and empowering people to adopt healthier lifestyles.
The program has spread its wings to over 36 locations across India since its inception across 14 states, covering 1940 villages and slums and touching the lives of over 2 million population. It has been instrumental in saving the lives of 90,000 children from malnutrition, improving the health of over 300,000 women of reproductive age, and reaching out to 120,000 adolescent girls through tailored interventions.
About Fortune SuPoshan:
Founded in 2016, the Fortune SuPoshan project is a mission against Malnutrition & Anaemia. At Adani Wilmar, we decided that by keeping a larger objective in mind i.e. ‘For a Healthy Growing Nation’, we look forward to touching the lives of every Indian, enabling them to live life fully, thereby making India stronger, healthier and more productive. The project is implemented by Adani Foundation, the CSR arm of Adani Group and aims to improve health & nutrition status of children up to 5 years of age group, adolescent girls and women in reproductive age. Fortune SuPoshan touches the four core areas such as health, education, women empowerment and sustainable livelihood. The driving force behind the project are the SuPoshan Sanginis, or community health volunteers who act as a guide, confidante, and a community support system to improve nutrition and health levels.
Since its inception in 2016, the Fortune SuPoshan Project has spread its network across 31 sites in the country including some of the aspirational districts like Vidisha (MP) & Narmada (Gujarat), reaching over 4,04,261 lakh households through 1000+ Sanginis across 1940 villages and slums.
About Adani Wilmar:
Adani Wilmar Limited (AWL) is one of the largest Food & FMCG companies in India offering most of the primary kitchen essentials for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. The company’s products are offered under a diverse range of brands across a broad price spectrum catering to different customer groups. Its flagship brand ‘Fortune’ is one of the largest selling edible oil and food brands in India. It has a wide array of packaged foods including packaged wheat flour, rice, pulses, besan, sugar, soya chunks and ready-to-cook biryani kits. It also offers a diverse range of industry essentials, including oleo chemicals, castor oil and its derivatives and de-oiled cakes and the HPC category under the brand Alife that includes soap and hand wash. AWL is committed to enriching lives through its diverse range of packaged foods and health-focused initiatives like Fortune SuPoshan.
Adani Foundation:
For over two decades, Adani Foundation has contributed to the holistic development of underprivileged communities. It has been able to envelope people, planet and prosperity in the formulation and execution of its programs.
Today, the Foundation’s reach covers 7.3 million people in 5753 villages across 19 states in India by facilitating quality education, enabling the youth with income-generating skills, generating sustainable and alternative livelihood opportunities from agriculture & animal husbandry, promoting a healthy society and supporting infrastructure development.