Role of HR in CSR | Diana Monteiro | Head- Public Relations | Magma Fincorp Limited

Every successful Corporate Social Responsibility program needs to be intertwined in the corporation’s strategy. Profit is the end game for most businesses and CSR is a means to that end. When corporates focus on the wellbeing of society through its various CSR initiatives, it leads to a feel good factor for internal and external stakeholders and helps build goodwill. Employees are a key ingredient for any successful business, which means roping in HR and getting their involvement can help grow small initiatives exponentially and create a larger impact.