Veenesh Priyadarshi

Modenik Lifestyle appoints Veenesh Priyadarshi as Chief Sales and Customer Development Officer

Veenesh PriyadarshiModenik Lifestyle Pvt. Ltd. has announced the appointment of Veenesh Priyadarshi as its Chief Sales and Customer Development Officer. Modenik Lifestyle, is the entity formed post the merger of two leading Advent International (Global Private Equity firm) portfolio companies, Dixcy Textiles Pvt. Ltd. (Parent company of brand Dixcy Scott) and Gokaldas Intimatewear Pvt. Ltd. (Parent company of brand Enamor). At Modenik, Veenesh will be heading Sales and Customer Development. Veenesh’s extensive experience of more than two decades in various facets of sales and marketing in the consumer goods industry coupled with his strong leadership capabilities will accelerate the growth and expansion envisioned for Modenik Lifestyle.

Veenesh, an alumnus of Indian Institute of Management (IIM), Bangalore, batch of 1999 started his career as a Management Trainee with Philips India. Prior to joining Modenik, he was Country General Manager at Upfield (a KKR Private Equity portfolio company), the largest plant-based consumer product company in the world & owner of brands like Flora, Rama and Blue Band. Earlier, he had worked as the Director- Sales, Marketing and Research & Development at Bauli Group where he was known for establishing the brand in India over a period of 4 years. He has been at senior leadership positions with renowned brands including Kellogg’s India and Hindustan Coca-Cola Beverages. An industry stalwart, Veenesh will lead the company’s growing sales organization, developing and implementing scalable processes to increase sales and enhance penetration and visibility for the brand across the country.

Mr Sunil Sethi , Executive Chairman of Modenik Lifestyle Pvt Ltd said, “We are very excited to have Veenesh on board with us as our Chief Sales and Customer Development Officer. We are certain Veenesh’s proven track record and expertise will be an asset to the company specially at this crucial time of merger where we are focusing on scaling our business in terms of its customer base, value, visibility and penetration. Currently, we are implementing new strategies to widen our reach along with expanding our sales team where his experience will help us in achieving the projections we have for Modenik Lifestyle”.

Commenting on his appointment Veenesh said, “I am excited to be a part of Modenik which has a portfolio of strong brands like Dixcy Scott, Enamor and product license for manufacturing and distribution of Levi’s innerwear in the essential clothing category. The company is in a strong position to meet demands of all age and income groups across premium, mainstream and economy segments. We will be transforming our Go-To-Market strategy to synergize and leverage the complementary distribution networks of all the portfolio brands. The company is in the process of building a formidable talent pipeline which will create significant value and build winning partnerships with all its stakeholders.”

About Modenik:

Modenik LifestylePvt. Ltd. is the post-merger entity of Advent International’s (a global private equity firm) portfolio companies: Dixcy Textiles Pvt. Ltd and GokaldasIntimatewear Pvt. Ltd, the parent company of brand Enamor. The company is headquartered out of Bengaluru. Modenik has a strong portfolio of 5 sub-brands, including Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz and Enamor.