Planted 4 lac trees and recycled over 5000 metric tonnes of plastic
Mamaearth, the flagship brand of Honasa Consumer Ltd. and the fastest-growing toxin-free personal care brand, celebrated 6 years of goodness on the 5th of December 2022. Becoming the fastest to 1000 Cr., profitable FMCG brand with an omnichannel presence; Mamaearth has been built on a strong foundation of serving a greater purpose. In the constant quest to serve the consumers and society, the brand launched its purpose initiatives – Plant Goodness and Plastic Positive.
The brand launched the Plant Goodness initiative with an ambition to plant 1M trees by 2025 and has already planted 4 lac trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana. The saplings planted are fruit-bearing trees that help farmers increase income opportunities with the produce from these trees. The agroforestry approach doesn’t use the entire agricultural land, and the farmers continue to do their farming along with creating an orchard. This helps in creating carbon sinks in agricultural fields, thus moving towards the target of ‘Net Zero Carbon’. With this initiative, Mamaearth has impacted the lives of over 500 farmers since 2020.
Apart from the Plant Goodness Initiative, Mamaearth has launched the Plastic Positive Initiative as well. As per reports, India generates around 3.5 million tonnes of plastic every year, and only 50% of it gets recycled. In a quest to support the country in reducing plastic wastage, Mamaearth has vowed to recycle more plastic than they consume and has recycled over 5000 metric tons of plastic since its inception.
Mamaearth is a purpose-driven brand for millennials who believe in choosing goodness for themselves and the environment. Mamaearth believes that goodness starts with the small choices we make every day, and this reflects in the choices the brand has made with its products and initiatives like Plastic Positive and Plant Goodness.
Commenting on the anniversary, Ghazal Alagh, Co-Founder and CIO of Honasa Consumer Limited, said,” We started Mamaearth with a strong belief of building a ‘why’ based brand instead of ‘what’ based brand. With a philosophy of Goodness inside and the belief that we serve a bigger purpose with our brand, and its offerings, we set out on this journey. As we celebrate our 6th anniversary, it is overwhelming to see the number of people who have joined us on the journey. We are committed to our values and consumers, and this is what connects us with the millennials and the Gen Good. We are glad that we have been able to connect with our consumers through our products and initiatives, and we hope that this bond grows stronger over the years, and we create a better world for us and our future generations.”