Dr. Jasmin

LXME names digital banking expert Dr Jasmin B Gupta as Co-founder and CEO

Dr. JasminIndia’s first women-focused financial platform LXME, announces appointment of Dr. Jasmin B Gupta as co-founder and CEO. A seasoned banker and an astute business leader Ms. Gupta will spearhead the team towards creating India’s first neo-bank for women.

With a career spanning over two decades, Jasmin holds strong expertise in consumer banking, digital banking and strategic fintech alliances. Prior to joining LXME, she was associated with Equitas Small Finance Bank as their National Head – Neobank, Fintech Accelerator and Alliances & Digital Business. In the past, she was worked with India’s leading banks such as Kotak Mahindra Bank and HDFC Bank.

Commenting on the appointment, LXME’s founder Priti Rathi Gupta said, “I am excited to welcome Jasmin to the LXME family. Jasmin is an experienced leader with a proven track record of delivering operational excellence in digital banking. Given her rich experience and her personal passion towards financial inclusion and financial literacy for women, I am confident that she will navigate LXME to an exciting, high growth journey as we plan to be India’s first digital bank for women.”

“In the next one year, LXME will add more women power for leadership roles”, adds Priti. Jasmin played a pivotal role at Equitas Small Finance Bank by launching the fastest growing neo-bank NiyoX and credit-backed neo-bank – FreoSave.

“LXME has been a pioneer in directing women on the path of financial independence. Given my inclination towards all things digital and women empowerment as core focus, joining LXME comes as an ideal match. At LXME, we are building a community based neo-bank for women, where they can learn, earn, save, spend and invest. Today more than 68% women do not operate bank accounts, 88% do not have credit access, 60% have no insurance and 91% do not have access to any financial platform. We want to change this story through LXME”, Dr Jasmin B Gupta, Co-founder & CEO, LXME adds on her new role.

Jasmin is a triple gold medallist in MBA. She holds PhD in Financial Inclusion and Digitalization from Gujarat University. She is a Fintech certified Professional from IIM Ahmedabad. She has been recognised as Top 100 Global L&D Minds, Top 100 BFSI Marketer. She is associated with WICCI – Women’s Indian Chamber of Commerce and Industry as their National President – Financial Inclusion Council. Jasmin is also a TEDX speaker and author of two academic books.

LXME named after the Hindu Goddess of Wealth is a woman-first financial platform focused on reducing the financial gender disparity in India. It is run by a powerful team of women who have made it their life’s mission to create impact beyond measure. Founded by financial feminist Priti Rathi Gupta in mid-2020, LXME has led and inspired over 100,000 women towards building their financial acumen and financialization of their small savings. An Alumni of Harvard Business School, she had held leadership positions as MD of AnandRathi, one of India’s largest financial services conglomerate and founder of Ishka films. She is a reputed expert awarded for setting up the Commodities desk, Currency and Forex Advisory business with over two decades of experience in the BFSI industry & is now focused on bridging the gap between women & wealth.