Ampere and Royal Challenger Bangalore Unveil Vision for Stylish and Sustainable Cheer Squad During an Interactive Session with Team
Ampere, the flagship electric two-wheeler brand of Greaves Electric Mobility Private Limited (“GEMPL”), and Royal Challengers Bangalore showcase their unique and purpose-driven cheer squad – the “Ampere Take Charge Squad” (Cheer Squad) at a meet and greet session. Organised at the RCB Café, Bangalore, was attended by Mr. Rajesh Menon, VP & Head of RCB, Mr. Sanjay Bangar, Head Coach of RCB, and Mr. Sanjay Behl, CEO & Executive Director of Greaves Electric Mobility (GEM). During the event, they engaged in an interactive session discussing their joint vision of prioritising sustainability and taking action for the betterment of the planet.
At the event, Mr. Sanjay Bangar highlighted the significance of sustainability. He emphasised that as climate change and environmental degradation pose significant challenges, it is crucial to adopt sustainable practices to build a better world for both current and future generations.
The Ampere Take Charge Squad is a one-of-a-kind cheer squad that embodies sustainability through its attire and musical instruments made from upcycled, recycled, and scrap materials. Additionally, the Cheer Squad performed live music using musical instruments made from broken instruments, pieces of wood, metal, buckets, plastic, and scrapped petrol vehicle parts.
This collaboration demonstrates their commitment to sustainability and appeals to the values of environmentally conscious Gen Z and Millennial consumers. The Company has also launched a limited edition RCB-themed Ampere Primus electric scooter.