Millenials- The Game Changer !!! Lopamudra Pattanaik | Head Strategies and Leadership | Navyug Namdhari Enterprises

This is a era of millennials. When I say “millennials” I mean to those demographic cohort who are born in between 1981s to 1996s.Today they have a bigger market share in comparison to Gen –X and Gen-z. They are the leading player in driving the business today. To attract them company has become better to develop their culture and company values today. As companies compete for available talent, employers simply cannot ignore the needs, desires, and attitudes of this vast generation . Millennials are very much tech savvy, achievement oriented, believes in team work, craves attention in terms of feedback and guidance and prone to job hoping. For them marketing is not only a competitive differentiator, unless it’s also accompanied by a genuine effort on the part of companies to prove how their efforts are making a real impact on achieving results. They are more logical and transparent. It’s a challenging time for companies to retain them. Millennials place a great emphasis on being supported and appreciated in the workplace. They expect flexibility, recognition and transparency.

Millenials possesses many characteristics that are unique in comparison to gen-X
They tend to be excited about their career growth path, and they will work hard and efficiently. They might approach their superiors as equals more so than previous generations, but companies can take steps to draw a line between supervisor and friend. When that line is drawn, millennials will not only work tirelessly for you, but they will show you the respect due to a supervisor with many years experience.  To encash their potentials in to result oriented deliverables, company has to strategically align individual goals with corporate
goal.