While many look at CSR as a mandate to comply with regulations, businesses are increasingly waking up to the need of supporting communities in their areas of operation. It is important for corporations to identify what they truly stand for and how they can play a role in contributing to the sustainable development goals (SDGs).
The employees (People) drive a corporation’s objectives and understand the ‘Who’ and ‘What’ of markets that make a product sell or be rejected.
Corporate Social Responsibility is not about cheque book charity, it is about collective responsibility of all the businesses to work collaboratively with all the stakeholders including employees for betterment of the communities
CSR is a culture. It’s not just a function that has to be complied with. We at Jakson incorporate Corporate Responsibility be it social, community or environmental right at the induction phase.
Every successful Corporate Social Responsibility program needs to be intertwined in the corporation’s strategy.